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Heading for adventure with BFGoodrich
The official supplier of the Dakar Rally
With an audience of more than 150 million television viewers across Europe, the Dakar benefits from a huge following in countries like France, Spain and Portugal which are all major markets for the brand. "This is why BFGoodrich has
once again agreed to be the official supplier of the Euromilhoes Dakar which is a truly extraordinary event and an awesome test for the competitors, their machines and their tyres," says Amaury de Cordes, BFGoodrich's European Brand Manager.

“The 'Dakar' epitomises the spirit of adventure and values like dynamism, passion, effort and courage that are all shared by BFGoodrich," added Amaury de Cordes. "Since its creation in 1870, the brand can claim a long tradition of innovation and has partnered a long list of groundbreaking adventures, including the first ever west-east traverse of the United States by car, the first trans-Atlantic flight with Lindbergh's Spirit of St Louis and the conquest of space with the Columbia Space Shuttle.

BFGoodrich, the 4x4 benchmark brand Since it first became involved in off-road competition in 1972, BFGoodrich has carved out a place for itself as the discipline's benchmark tyre brand with a total score of 213 American off- road titles, 20 consecutive Baja 1000 wins in North America, eight consecutive FIA Cross- Country World Cups and seven victories on the legendary Dakar.

This collection of titles and wins has seen BFGoodrich emerge in third place in the North American tyre market and it is recognised as the leading off-road specialist in Europe. Meanwhile, BFGoodrich figures in top place on the European 4x4 replacement tyre market.

A comprehensive range of competitive, durable 4x4 tyres BFGoodrich's range of 4x4 tyres features three flagship products. The All Terrain T/AKO - which is equally in its element both on and off road – is the world's best selling 4x4 tyre. Meanwhile, the Mud Terrain T/A KM is predominantly aimed at off-road use (80%) and certain amateurs take up the Dakar challenge with both these products! Finally, the Macadam T/A is aimed at 4x4 SUVs that spend some 95% of their life on metalled roads.

Stéphane Peterhansel, 2004 and 2005 Dakar winner with Mitsubishi/BFGoodrich: "I am very impressed by the strength of our BFGoodrich tyres. Our machines are very heavy. They tip the scales at nearly 2.5 tonnes at the start of each leg and certain stages – especially in Morocco – can be extremely rough. They are complex tyres to develop yet they are amazingly durable and resistant to impact. Punctures are inevitable on the Dakar but in the end they are few and far between. It's also up to us to adapt the way we drive to stay away as much as possible from the stones that line the tracks and prevent the car from sliding too much."

BFGoodrich also produces an extensive range of exceptional road tyres like the g-Force Profiler, the Profiler2, the Touring, the Winter G and the Winter 2 T/A.

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