Three year deal in placeAs previously reported Malaysia's budget carrier AirAsia has signed a three-year sponsorship deal with racing team Williams with confirmation coming today from officials in Sepang.
"F1 is a sport we would love to be associated with. We would
love to be a global brand," AirAsia's chief executive Tony Fernandes told AFP.
Fernandes declined to reveal the financial details of the sponsorship which was signed three weeks ago in Britain.
"AirAsia believes in branding and believes in return of investments. We are already reaping the gains from our Manchester United investment," he said.
AirAsia is the second Malaysian company to sponsor a F1 car. National oil company Petronas sponsors BMW Sauber. The bright red AirAsia logo was fixed on the nose of Williams' FW29 during the practice session at Sepang Circuit here with German Nico Rosberg behind the wheel.
Source AFP
