Taipei's 101 Tower promoting 60th anniversaryTaipei's 101 Tower is dressed in red for the 60 year anniversary of Ferrari. For one whole week the world's highest skyscraper with its 508 metres will carry the Ferrari logo.
A giant part of one of the eight towers -
the pride of Taiwan, higher than the Petronas Towers of Kuala Lumpur in Malaysia (452 metres) and Chicago’s Sears Tower (442) - is covered in red.
For Ferrari this sort of tribute is nothing new: in 2004 New York's Empire State Building was covered in red, while the following year Shanghais' symbol, the Pearl Tower, was illuminated in red, in occasion of the China Tour.
Meanwhile, the Tour of Ferrari all around the world, to celebrate its 60th anniversary continues.
After crossing the Middle East the "testimonial" is now in Asia, where it already passed Singapore, Malaysia, Hong Kong, China, Japan, Indonesia and now Taiwan, followed by Australia and New Zeeland from where the Tour goes on to South Africa and South and North America. Later on the cars will cross Europe before the Tour ends in Maranello in late June.
Press Release Ferrari
