with AT&T WilliamsAllianz has extended its Formula One sponsorship. This renewed engagement originating in 2000 is the eighth consecutive season Allianz will be involved in Formula One and with AT&T Williams.
“The affiliation between Allianz and Formula One has proven
its worth over the years,” says Steven Althaus, responsible for Marketing Communications at Allianz. “Heading into 2007, the Allianz F1 strategy will consist of three main elements. These include our on-track and pitlane branding at eight key races which will continue to drive the brand presence across Allianz’s strategic and emerging markets. Also, the renewed association with long-standing partners, AT&T Williams, allows us to bring our F1 engagement to life via a tangible team connection whilst our activation strategy will continue to focus on road safety.”
“We are delighted to extend our important association with Allianz and assist them in their engagement with Formula One as a whole.
” Says Frank Williams, Team Principal of AT&T Williams. “We value our longstanding partnership with this truly global financial services company and are looking forward rewarding their support on the race track.”
“It’s a very busy year ahead for Allianz, as 2007 also sees the launch of the global marketing campaign,” says Althaus. “The continuous promotion of the additional global sponsorship platforms is olso very hight on the agenda, namely the Allianz Arena and the sponsorship of the BMW ORACLE Racing Team, who are competing for the America’s Cup sailing accolade in Valencia, Spain.”
