Technology giant joins AT&T on the commercial sideCommercially the Williams team has enjoyed a successful winter, recruiting new title partner AT&T and increasing its sponsorship engagements with Philips and Randstad, who both now have on-car presence, an increased investment
in response to a positive experience in their first season with the team. Today’s announcement that Lenovo has joined the team as a major partner consolidates a robust commercial outlook.
Headquartered in Purchase, New York, Lenovo is an international technology company formed as a result of the acquisition by the Lenovo Group of the IBM Personal Computing Division. With 19,000 employees worldwide and revenues of US$13 billion, Lenovo is a major global manufacturer of computing equipment for both the consumer and enterprise marketplace. The company will support the AT&T Williams team with a wide range of hardware to support a variety of operational activity.
With the advent of a new title partnership relationship, Williams today unveiled a new corporate identity, drawing on its thirty year heritage by returning to an iconic ‘W’ brand device, refreshed and re-interpreted for the team’s fourth decade of racing. The new corporate identity forms part of the new racing identity of AT&T Williams. This new identity will be universally unveiled trackside, but is reflected in the new racing livery of the FW29.
With all of these disparate elements of progress over the winter, Williams’ Director of Engineering, Patrick Head, summarised the team’s approach to 2007. “Of course we start every project we undertake with the ambition of being the best, whether in engineering or marketing terms and indeed we approach every race with the sole ambition to win. But we are not in the business of predicting the year ahead as that requires me to speculate about the likely performance of our rivals. All I can say is that as an organisation we exist to race and everyone in the company has shown a singular sense of purpose over the winter and so we look forward to Melbourne with anticipation."
The team hits the track in Jerez on Tuesday with two FW29s to build upon the significant testing mileage undertaken on interim winter cars with four weeks of testing in Spain, prior to the season’s first race on Melbourne on March 18.
Source Williams Toyota
