Power tool firm on board with WilliamsWilliams announced this afternoon that leading manufacturer of professional power tools and accessories, DEWALT, has joined the team as an official supplier. The new partnership with the Williams will allow DEWALT to exploit the global
marketing opportunities afforded by Formula One and further enhance their brand position across Europe, the Middle East and Africa.
From the start of the 2006 season, the DEWALT identity will not only appear on the team’s trucks and garage wallboards, but will also feature in prominent team clothing positions, including team trousers and appropriately on pit crew gloves, highlighting DEWALT’s contribution to the all-important teamwork that underlines successful pit-stops.
On the new association with WilliamsF1, Chas Seymour, DEWALT’s European Vice President, commented, “DEWALT is proud that its power tools and accessories have been adopted by the WilliamsF1 Team as they have been adopted by the professional tradesman worldwide on the jobsite. As with all teams, the key to success is providing the tools to deliver professional results. Our aim through this relationship is to continue to add value to the skilled manufacturing capabilities Williams brings to Formula One racing in line with our end-user commitment. Simply put, DEWALT guarantees to provide and service high performance jobsite tools, accessories and equipment which enable the end-user to deliver productive and professional results.”
WilliamsF1’s Team Principal, Frank Williams, confirmed, “DEWALT’s commitment to delivering advanced technologies in manufacturing makes them a perfect match for Formula One. At Williams, we build 90% of the car in-house so we rely heavily on precision machinery to accurately manufacture parts and components within tight time constraints. Our partnership will therefore be mutually beneficial and, I hope, a rewarding one.”
Established over 80 years ago, DEWALT has been the fastest growing supplier of professional power tools in the world over the past five years.
E.A. Source Williams Cosworth
