Ten events scheduled throughout 2008Renault today announced its plans for an expanded Roadshow campaign this year. The Roadshow continues for a fifth consecutive year, demonstrating its cars in some of the biggest cities on the planet.
Having visited cities such
as Seville, Tokyo, Johannesburg and Mexico City, the team is preparing an even more ambitious demonstration programme this year. Running parallel to the championship, the Roadshow team already has plans for around ten events, in addition to the traditional World Series by Renault events. After five years, the aims of the programme remain unchanged: to bring the fans to the heart of the action, and to share the excitement of Formula 1 in a friendly and relaxed atmosphere.
It will be in May, on the streets of Marseille, that the team will begin its 2008 Roadshow programme, demonstrating its cars on the public roads in front of what will hopefully be a large number of fans once again.
Bernard Rey, Renault F1 President
“Formula 1 is one of the main pillars of the company’s global sales and marketing strategies. In non-traditional markets, Formula 1 is a powerful tool for building brand awareness, while in more traditional markets it confirms Renault’s status as a manufacturer that delivers performance, reliability and high technology."
“Our Roadshow programme is renowned as the most cost-effective promotional tool in the sport, and that really says it all. It is a fantastic lever for generating coverage in markets which do not host a race. For example, in Mexico City last year, hundreds of thousands of people watched our cars running on one of the city’s main avenues.
Many of these are potential customers for Renault and our partners, and many millions more are reached by the media coverage of these unique events. These events have been universally successful, and will continue to expand to include new markets in 2008."
Flavio Briatore, Renault F1 Managing Director
“The essence of the Roadshow is about bringing F1 to the fans. We drive our cars in front of the public, on the roads of their city or during a World Series by Renault event. It’s about giving people the opportunity to approach the cars, the team and the drivers; to do things that they would never normally have the opportunity to do during the course of a Grand Prix weekend. The ING Renault F1 Roadshow is above all about showing the public what modern Formula 1 is all about: a fabulous spectacle and an unforgettable experience!"
2008 Provisional Calendar
17 – 18 May: Marseille, France
31 May – 1 June: Central Europe
14 – 15 June: Europe
16 – 27 July: Johannesburg, South Africa
16 – 17 August: Europe
20 – 21 September: Eastern Europe
25 – 26 October: Europe
November: South America
End of season final: Asia
Source Renault
