A one year deal with the Gauteng Provincial GovernmentThe Gauteng Provincial Government and the Renault FI Team, today announced a one year deal aimed at promoting Gauteng as the home of competitive sport. Gauteng Province is the economic powerhouse of South Africa and
home to the cities of Johannesburg, Tshwane and Ekurhuleni.
Following the success and exposure generated by the Renault Roadshow in Johannesburg’s Sandton suburb last July, which attracted some 80,000 spectators, the Gauteng Provincial Government hopes to use this new partnership as a platform for increasing its international profile, and generating further inward investment.
Flavio Briatore, Renault F1 MD
“We are delighted to welcome the Gauteng Provincial Government as a partner of the team, and are very excited about the communications activities that we will put in place. South Africa is a fast growing country and this partnership will form a key element in its image-building campaign and development.”
Paul Mashatile, Gauteng Province
“The partnership between the Gauteng Provincial Government and ING Renault F1 Team aims to increase further the marketability of Gauteng as an investment and tourism destination, as well as consolidating the region as Africa’s home of sport. This partnership will enable us to showcase our competitive advantages to a wider audience, and to add further impetus to some of our strategic automotive and related manufacturing sectors.”
Source Renault
