Aiming to build on environmental conceptsHonda today announced the appointment of David Butler to the position of Marketing Director.
Butler joins the team from Laureus, where he was Marketing Director for the Laureus Sports Awards, the Laureus World Sports Academy
and the Laureus Sport for Good Foundation.
In his new role with Honda, Butler’s next challenge will be to build on the launch of the team’s environmental marketing concept, which was introduced for the 2007 season.
Nick Fry
“We are delighted to welcome David to the Honda Racing F1 Team. In my opinion he is one of the most dynamic and energetic marketers operating within the sports arena today and his wealth of experience speaks for itself.
“Earlier this year we launched a pioneering marketing initiative to help raise awareness of the environmental issues facing the planet. Honda Motor Company is committed to its environmental programme and is constantly working to improve the environmental impact of its business and offer advanced solutions to the problems of carbon emissions. We have been delighted with the impact we have made across the globe with our ‘Earth Car’ livery and myearthdream.
com website and I have no doubt that David has the skills and experience to build on our success to date and take our marketing programme to another level.”
David Butler
“Honda is globally recognised in the automotive industry as a leader in developing green technology as well as being the leading automotive CSR company in the UK and other key markets. The step Honda has taken to integrate these credentials into its Formula One marketing programme is a quantum leap in the sport and the industry and highlights the company’s vision and long-term commitment.
“The whole Earth Car concept is based on integrity marketing and Honda has a long track record of integrity. We will be seeking to build a platform based on that integrity through a co-ordinated marketing effort that aims to have a far-reaching impact. It is a unique and exciting opportunity."
Source Honda
