Montreal communications firm inks multi-year dealMcLaren Mercedes today announced a partnership with Kangaroo TV to provide the team with unique sets. The team-branded compact Kangaroo TV sets will include bespoke content, in addition to live video, audio and data from
the team’s two drivers’ double World Champion
Fernando Alonso and Lewis Hamilton.
Kangaroo.TV gives fans the experience by letting them create their own live-action sporting event on site. Its technology delivers video, audio and data in real-time to each fan's hand-held Kangaroo TV. The multi-year agreement makes Kangaroo TV an official supplier to the McLaren Mercedes team.
Alain Charette, Kangaroo TV Europe GM
"The signature Vodafone McLaren Mercedes Kangaroo TV sets are a first in the Formula 1 paddock and a forward-thinking move by the team, so their guests can follow the entire race better. From any point on the circuit, their guests will have access to live in-car cameras to follow Alonso and Hamilton around the track and listen to live driver and team communications, all from a lightweight TV set in the palm of their hand."
Ron Dennis, Team Principal
"The handy Kangaroo TV devices will provide the Vodafone McLaren Mercedes team and guests’ with immediate and customized access to live race video, audio and data feeds. The state-of-the-art TV devices allow our guests to be flexible and independent, and get even closer to the team, cars and drivers than ever before. The bespoke Kangaroo TV devices will enhance the race experience for our guests. They will be tailored to monitor and highlight the data available for Fernando and Lewis, so that our guests capture everything out on the circuit and better understand how it affects our race and strategy."
Source McLaren Mercedes
